Animal Collective: “My Girls” [Video]



I just got around to downloading the new Animal Collective album, Merriweather Post Pavillion, today, and I’m still listening to it. I heard “My Girls” a week before the album was released and loved it immediately. I was psyched to see on Pitchfork that a video for the track [which has since been removed] was released today and I watched it right away. I mostly like it, but am a little put off by the unavoidable resemblance to iPod ads. One way to look at it is that the whole thing comes off as some joint marketing campaign between Apple, Doritos, and Cheese-Its. Another way to look at it is that the animation is [mostly] nicely handled and that the rotoscoped layering and kinetic visuals, though reminiscent of iTunes Visualizer, are a good visual representation of a densely-layered and atmospheric song. All said, I couldn’t watch this if it wasn’t for the creepy edge the bright pink animated lips imbue upon the everything. Sorry I couldn’t actually embed the video, but you can see it right here.
