One of the best parts of going to a book store is looking at the covers. A book cover needs to be simple, intelligent and needs to give the viewer an idea of what’s inside. Once the book is opened the typeface, spacing and use of imagery all need to contribute and add to the content. It can be quite a daunting task, but that’s what design is about. Jason Akejandro, in my opinion is on of the best book designers in the business. He currently works at Princeton University Press and works as a freelancer under the name Archetype.